Top Beauty Retail Apps on Android in Croatia: Q2 2025

The second quarter of 2025 saw varying performances among the top beauty retail applications on the Android platform in Croatia. Here's a closer look at the trends observed for these apps, based on data from Sensor Tower.

Mein dm exhibited a downward trend in weekly downloads, starting at 5.3K in early April and reaching a low of approximately 1.6K by late May. However, there was a slight rebound to 2.7K at the end of June. The app maintained a consistent range of weekly active users, generally hovering between 190K and 280K throughout the quarter.

Notino: perfumes and cosmetics experienced fluctuations in weekly downloads, peaking at 2.4K in mid-April and dipping to around 1K in late May. Active user numbers showed a moderate decline from 61K to 57K over the quarter.

MAKEUP - Beauty without limits had a stable download rate, averaging around 200 per week. The app saw a gradual increase in weekly active users, rising from 1K to approximately 1.4K by the end of June.

Douglas Hrvatska showed minor fluctuations in downloads, with numbers ranging from 130 to 230 throughout the quarter. However, specific active user data was not available.

Finally, Think Dirty had low download numbers, starting at 16 and peaking at 52 towards the end of June. Active users remained minimal, fluctuating between 23 and 72 over the quarter.

For more insights and detailed analytics, visit Sensor Tower.